Email marketing is the way to commercially communicate with a potential or existing customer via email.
Reports reveal that email has the highest ROI than any other marketing channel. For many businesses, email marketing has directly influenced their revenues. Hence, it is still an essential part of digital marketing strategy and majority of the B2B and B2C companies are using it currently.
Let’s now discuss how to get started with this and what steps can lead to a successful campaign.
- Fix your Goals:
Before hiring any marketing agency or using any tool for email marketing, you must first identify your goals. Try to be consistent with it during the practice.
Email marketing being a powerful tool can be used in various ways, but make sure you don’t deviate from your goals. For example, a company may need attendees for their upcoming events while another company needs leads for sales or to sign up for products. Thus, setting up your goals is important before rushing in to the game.
- Build Your List:
When you are clear of your objectives, you need the email list to reach the customers. The list is bifurcated into two parts.
For the existing customers, you can easily import the list from the marketing pool and get in touch with them or update them with the latest courses. For new potential customers, you have to create the list from the scratch. Do not buy lists. It has risk of sending unsolicited mails which will push away your potential customers.
Rather, it is better to attract customers by –
- Providing 1st order discounts.
- Creating credible and compelling content.
- Offering free goodies or free shipping.
- Pick Your Type:
Campaigning through email marketing can be done in a lot of ways; you have to decide which one fits the best with your goals. Here, let’s talk about some of these genres.
- Newsletters – It is based on a certain topic or theme. Newsletters are sent periodically to the existing customers, mostly to inform them or keeping in touch with them.
- Offers – These are marketing offers displaying the product or services. These are effective in generating a direct impact on the sales.
- Announcement – This is to announce, i.e. let the customers be aware of any news related to the brand. This includes invitations for event as well. These are very effective when you are launching a product publicly.
- Be Ethical:
Advertisements often interrupt your potential customers. So, when asking for their email addresses, briefly describe what you are going to offer. Afterwards, follow up with the projections and try to fulfill the customer expectations. This will create a good impression.
- Don’t Spam:
While sending the emails, respect the receiver’s time and patience. You must not send too many or irrelevant ones; or else, you will be considered as a spammer and that will hamper your chances to convert.
Send catchy and relevant emails to the users for being more effective. Personalize them for better acceptability.
Email marketing is way more effective than social media marketing and in digital marketing; it is still consistent as ever. Hope, by now, you have got a clear idea about email marketing and the simple ways to implement it, which still work!
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