In the digital age of social media, there is a lot of competition for the attention of Millennials and Generation Z-ers. TikTok, a social media platform where users post 15 to 30-second videos to create their own version of viral content, has become one of the most popular apps among these demographics. Being popular with Read more about 6 Savvy Ways To Get More TikTok Followers[…]

While no more than ten years ago the entire idea of influencer marketing was confined to a few distinguished bloggers and celebrities, fast forward to today and it seems as though influencer marketing has become oversaturated due to social media. With that being said, you may have even heard that influencer marketing on social media Read more about A Guide to Influencer Marketing on Social Media[…]

Email marketing is the way to commercially communicate with a potential or existing customer via email. Reports reveal that email has the highest ROI than any other marketing channel. For many businesses, email marketing has directly influenced their revenues. Hence, it is still an essential part of digital marketing strategy and majority of the B2B Read more about 5 Simple Ways to Implement Email Marketing Successfully[…]

As of 2017, there are around 2.32 billion smartphone users in the world and 49.73% users accessed the web through their mobile phones. These large numbers showcase the growing importance of mobile-friendly websites. These websites are optimized for vertical screen sizes and faster loading time. These provide the same viewing experience for smartphone users when Read more about Learn about Mobile Optimization and its Various Aspects[…]